As you have read our other exclusive guides, you will have surely learned how to show up in search results. So now, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines. This guide will walk you through the art of keyword research all in one place.
The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.
Keyword research provides you with specific search data that can help you answer questions like:
- What are people searching for?
- How many people are searching for it?
- In what format do they want that information?
In this chapter, you’ll get tools and strategies for uncovering that information, as well as learn tactics that’ll help you avoid keyword research foibles and build strong content. Once you uncover how your target audience is searching for your content, you begin to uncover a whole new world of strategic SEO!
Introduction of keyword research
The foundation of SEO is keyword research. Keywords are one among the most essential and necessary components of SEO.
All small and big companies in the world invest thousands of bucks to get targeted keyword to give rise to such targeted content.
But you do not need to invest money. Just follow this guide, you will succeed.
The keywords you choose will decide the success of your website’s rank.
Selecting the proper keyword is not always easy. You need various information to understand whether or not a given keyword will work for you.
Fortunately, there are many keyword analysis tools out there which are assisting you which keyword works best for your overall strategy.
There are two types of Keyword research tools:
- Basic Keyword research: Use the root keyword to search out targeted profitable Keywords.
- Competitor-based Keyword research: Find already proven keywords which are serving traffic to other sites.
List of the best Keyword Research tools
- Google Keyword Planner
1. Google Keyword Planner (Free)
Google Keyword Planner is one among the most common and used keyword analysis tools out there.
To start exploitation this tool you need to possess associate AdWords account (Which you will create one for free).
- Features: Necessary feature of the Keyword Planner tool is that the valuable data it offers on Google (the largest search engine).
- Limitations: There’s also some limitation. One of them is you cannot perceive how your website will perform for a chosen keyword.
- Pricing: Free to use.
The Keyword Planner could be a tool for brand new websites.
This my favorite free tool, however, if you would like extra elaborate and competitive analysis, I would suggest going for one among the advanced tools that I even have listed below.
2. Semrush Keyword Research Tools (Paid)
SEMRUSH is not just a typical keyword analysis tool, it offers so much more than just a keyword analytics tool.
Unlike other tools wherever you would like to add root keywords to start your analysis, here you only need to add your URL (or your competitor’s URL) and it’ll show you all of the keywords that are ranking for that web site.
This makes it easier for you to find out all short-tail and long-tail keywords that you simply will target and beat your competitor.
You’ll be able to get in-depth details on:
- Traffic stats
- website reports
- Ad-sense CPC
- And several other details that you simply want in properly managing an SEO campaign.
3. Ahrefs keyword analysis tool (Paid)
Ahrefs is one of the most popular keyword research tools out there.
What I actually like regarding it is its in-depth detail together with the keyword difficulty.
Ahrefs uses clickstream knowledge to additionally show how many numbers of clicks you’ll get from the search engine.
This is very helpful once knowledge graph integration is done properly, as several keywords might have huge impression however they hardly get any clicks from the search engine. Reason being, they get answers directly from the Google search result. Example of one such question is: “Releasing date of any film”.
Another factor that makes Ahrefs Keyword analysis tool stand out is that the nice UI of information they supply.
You’ll additionally produce a listing of keywords to focus on directly from Ahrefs dashboard. You don’t need to use an excel sheet which is a huge time-saver.
4. LongTailPro (Paid)
LongTailPro is another popular cloud-based keyword research tools.
This is a paid keyword research tool which will help you to find out amazing keyword ideas for your niche and micro-niche sites. With their “platinum” version, you can get a really amazing and really detailed keyword analysis feature.
They also have a competition checker, which will make it easier for you to pick the right keyword.
5. KWFinder (Paid)
If you’re trying to find one tool that is totally dedicated to Keyword analysis, then KWFinder is your best option. they’re new in the market yet they’re one of the fastest growing SEO tool company.
KWFinder helps you get the Keyword which will drive highly targeted traffic. Questions based Keyword analysis possibility you’ll quickly find long tail keywords that are associated with problem-solving. It’s no brainier that problem-solving content helps us get a lot of targeted traffic & conversion.
KWFinder offers both free & paid plan. For many of the users, the basic plan is the best.
However, do use the free account to see the effectiveness of KWFinder keyword analysis app.
6. SpyFu (Paid)
SpyFu is another popular SEO optimization software product on the market. It’s especially useful if you’re trying to analyze and stay ahead of the competition in a tight niche.
Here’s what you need to know about this one:
Uses: SpyFu is highly useful for two important reasons.
- Understanding your competition’s SEO platform.
- Discovering under-served, untapped, or emerging markets.
Features: SpyFu also has several modules.
- Compare Websites module
- Keyword History module
- Domain History module
- Related Keywords module
Limitations: This software doesn’t have the depth of keywords that some competitors do, although this is changing. Also, the data for SpyFu is monthly, rather than real-time.
Pricing: SpyFu offers two basic pricing plans as well as an “Agency” plan. The basic plans are $79 and $99 per month (with a discount of more than 40% if you buy a one-year term). The “Agency” pricing is $999 per month.
SpyFu is a good SEO product.
7. SERPstat (Paid)
SERPstat is another good comprehensive keyword research tools. They have done some specific work when it comes to helping us identify winning keywords.
You have the choice to search in Google.com supported a country or additionally in Yandex search engine. The Keyword trends section assist you to understand however the keyword search trend has been.
There is a close keyword issue score section that shows prime ten web content that has taken ranking for the keyword alongside details like page rank, external backlinks and referring domains.
For people who are in PPC, SERPstat keyword analysis page additionally shows that all domains are advertising for your target keyword within the search and what kind of ads they’re running. one thing that’s uncommon during this list of best tools of Keyword research.
SERPstat is used by small businesses to analysis keywords, build new links, and develop a strategic SEO platform.
Pricing: $19 per month. SERPstat includes free data only for registration.
Do you know of any other amazing paying URL shorteners? Please comment them below and share it with the Dive To Hunt (DTH) community
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Fardeen Faisal is the Fountainhead and CEO of DiveToHunt, an award-winning blog that aims at helping people be their own boss. He had started blogging at the age of 9. He is a blog scientist, SEO Expert and an entrepreneur.