Traffic, shares,readers and money– which blogger doesn’t want more of these? But are you really doing all you can to get them?
There are a lot of articles on blog promotion tips that you’ll see online. But few of them have a comprehensive plan to help you get the most you can out of it.
So lets get started!
1. Optimize Your Content
Optimizing your blog is very easy especially if you have a Self Hosted Website. Do all these things one by one and you’ll have a well-optimized blog ready to be spidered and ranked by Google and other search engines.
Your permalinks are the URLs that are displayed in the browser when a visitor goes to your blog domain or post. In WordPress, you need to optimize your permalinks by going to Settings > Permalinks and choosing the Post Name settings.
– Internal Link Optimization
People often don’t realize (or are not aware) that your internal links count as backlinks in Google’s search algorithm. What this means is that Google is reading your internal links, and noticing the content on your site that those links point to.
Like all backlinks, it’s a popularity contest. The pages with the greater number of links pointing to it is going to get the better boost in Google’s search results.
One of the ways to take advantage of this – and something over which you have full control – is to optimize your internal links to point to your most important pages. The best way to do this is by creating content hubs around similar keywords or themes.
– Install the best SEO plugins like Yoast SEO
Yoast SEO is the most comprehensive SEO plugin for WordPress blog. It has practically everything you need to optimize your blog, from creating a sitemap to implementing social media metadata and Rich Snippets.
Must Read: The A-Z Guide Of SEO
Once you have installed it, you need to ensure that your Facebook Open Graph settings are switched on and the Twitter Card settings are set to show a ‘summary with large image’. Also, do this for Google+ and Pinterest. This will ensure that your images are optimally displayed in all social media channels.
Even the free version of Yoast SEO can sate all the SEO requirements of new bloggers.
2. Conduct Keyword Research
There are many tools out there for conducting keyword researches. The best ones like SEMrush, Ahrefs are highly expensive but they are worth the price once your blog is popular enough.
Research long-tail keywords to base your blog’s content around. Use Brian Dean’s methods for finding unique keywords. Check out his Definitive Guide to Keyword Research for some of the best methods to find keywords that you should target when creating content.
3. Optimize Your Headlines
The headline is the most important part of any piece of writing – whether it is an article, newsletter, sales copy, blog entry, web page, email or business report. Without a good headline the rest will not be read. By improving your headlines you will find that your writing will no longer be ignored, dismissed or deleted as they will be hungry to find out more.
So, if you want search engine users to read your blog posts, when they find them in the search engine results pages, you need to ensure that your headlines are relevant, grab their attention and make them want to read more.
4. Optimize Your Images
When it comes to optimizing your website images, not only should you make sure that your images are compressed to the mid and optimized for mobile display, but they also need to be optimized for Google search(esp. the Image search) and social sharing.
To decrease image size, use an image optimization tool like WP-Optimize that will compress your images by almost 50% or more without loss of quality. You can also use a number of free image compression tools online.
To optimize your images for Google Image search, give your images relevant names and use the Alt tag for images when you upload them on your blog.
To optimize your images for social sharing, make sure they meet the optimal sizes for Pinterest, Facebook and Twitter, which are the most important social sharing networks.
5. Install The Facebook Comments Plugin
Facebook comments offer your blog readers the option of sharing their comment, and your blog post, to Facebook every time they post a comment on it.
It adds a viral component to your comments that few other commenting services can bring. It also makes it easier to control comment spam as commenters have to use their real Facebook profiles while commenting.
6. Start Building a Mailing List
Technically, you don’t even need a blog to build a list. All you need is a landing page. You can also use lead-capture forms in popups, sidebars, welcome pages, to collect emails.
Offer a reason to subscribers (free webinar, content upgrades, free email course), and then send them updates whenever you publish a new post on your bloggers.
You can use free services like MailChimp and MailPoet, to start capturing emails.
The downside of Feedburner is that it sends out an email with your full blog post so that your subscribers never have to visit your blog to read it. If this is alright with you, Feedburner is free and can be scaled up without any investment. It also offers you the option of exporting your list if you want.
Emails are a powerful marketing tool for blogger if used wisely. I have written beautiful guide on email marketing to help you out for free.
- 14 Ways to Improve Your Email Marketing (Smart + Legit)
- Email Pitching: 8 Essential Tips for Best Results
7. Guest Blogging
Guest blogging is not only a great way to build a list, but also to build backlinks to your blog and get referral traffic.
The best way to do a guest blog is to choose authoritative blogs that target your audience personas. Write your best content for them. Insert links to your blog posts in the body of your guest post and insert a link to your blog in your author bio. If you want to learn more, read Brian Dean’s Definitive Guide to Guest Blogging.
Accepting guest posts from others(preferably the influential bloggers) is also a good way to promote your blog because your guest bloggers will promote their posts to their own networks. If you manage to get an influential blogger to write a guest post for you, it works even better.
8. Getting To Know Influencer
Influencers can be a major player in promoting your blog. You should start a building good relationships with potential influencers in your niche.
Reach out to influencers even before you post your blog. Send them your content before you publish, and ask them for feedback. Incorporate their suggestions and send them a link to the published post. They’re more likely to promote it if they feel they’ve contributed to it.
Some bloggers make it all too hard to share the content on their blog. When I am reading your blog, and want to share it, I should not have to search all over the page for your social sharing buttons. They should be in my sight all the time.
You can easily incorporate social media sharing buttons on your blog using a number of WordPress plugins. The best plugin I have found to do this is AddToAny.
It creates an elegant floating share bar that follows your readers as they scroll down, and provides a cumulative total of the Facebook and Pinterest shares to your blog post, creating social proof of your shares, that encourages other readers to share your post too.
You can use a WordPress plugin like Blog2Social to help you customize, schedule and publish blog posts automatically and individually to all your social networks.
With just one click, the plugin will publish your post on your personal selection of profiles, pages and groups on Facebook, Facebook Pages, Google+, Google+ Pages, Google+ Communities, Twitter, LinkedIn, LinkedIn Pages, LinkedIn Groups Xing, Pinterest, Flickr, Diigo, Tumblr and Storify.
It allows you to customize your posts and comments for every network to add #hashtags, tags, keywords or @handles, where applicable. Check out the post here for over 30 social media sites where you can share your blog content.
We have got an Instagram Account @DiveToHunt.
– Optimize your posts for each channel
Optimize your content length and formatting to get maximum engagement on each channel. For instance, when sharing your post on Google+, you can use a number of formatting tricks, like a bold title and italics in your post, to improve the appearance of your content in the newsfeed and boost engagement.
Researchers, Chenhao Tan et al, found that, if you want to get retweeted more, write tweets that include more information clearly, use language that aligns with previous messages and with the community at which it is aimed, and mimic news headlines.
Requesting followers to retweet also helps. Hubspot found that tweets including either “Please ReTweet” or “Please RT” are more likely to get retweeted than tweets without those phrases.
– Post multiple times
Share and reshare your blog posts on your own social media channels multiple times. Chris Well recommends that you post to social media multiple times – with different headlines.
To keep from repeating the same headline over and over, create multiple headlines for your content. Each version can ask a different question, highlight a different angle on your blog post, or include different “power” words. (CoSchedule has a list of power words here.)
Links to evergreen content can be re-scheduled over and over for as long as the content is still valid. If you want to re-promote evergreen content on an endless cycle, SocialOomph allows you to create queues that rotate links to evergreen content.
It also allows you to plug in multiple headlines for each link, and will randomly choose a different headline each time the item comes back to the top of the queue.
– Post at optimal times
If you want to get maximum exposure for your blog posts on social media, you have to know when to share your posts. Of course, it depends on where your audience is.
If you want a local audience to see your posts, you need to share it at the times when they’re most active on social media.
If your audience is global, you should share it multiple times so social media users in different time zones can see it. It’s best if you test at different times to see if they work for your own audience.
Your posts in Facebook Groups can actually give you better visibility on Facebook. If you’ve joined a number of Facebook groups that cater to your target audience, you can share your blog post to them, in a staggered and non-spammy way.
Don’t overdo this sort of sharing as Facebook will suspend your sharing privileges if you get reported for spam. Think of it as one more way to get your content in front of your target audience and use it sparingly.
– Use Content Gating
Content gating is a great way to encourage your readers to share your content. It involves requiring them to tweet, share or +1 your blog post in order to read it completely.
Doyan Wilfred notes that if you want people to share, you should give them a reason to do so. She recommends using a WordPress plugin like OnePress Social Locker to boost your Facebook, Twitter, and Google+ shares.
10. Participate in Forums
Forums or message boards are still an excellent way to network, build relationships and share your content where it is relevant. Just make sure you don’t spam the forums with your content and that you participate as an active member before sharing any content from your blog posts.
The best way to share your blog posts on a forum is in response to a question that a user has asked and that is partly or wholly answered in your blog post. In that way, forums are also an excellent source of ideas for new blog posts.
Have another blog promotion technique? Please share it with the DTH community:)
Do you wish to blog at Dive To Hunt? Visit our Guest Blogging Page to get started.
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Fardeen Faisal is the Fountainhead and CEO of DiveToHunt, an award-winning blog that aims at helping people be their own boss. He had started blogging at the age of 9. He is a blog scientist, SEO Expert and an entrepreneur.